Tuesday, August 24, 2010

How do you conduct a survey to improve traffic and reader value?

The authors of Problogger give some great insights into how to use a survey to build more reader loyalty and participation. That translates into traffic and perhaps income if you are using an affiliate or ad model of income for your site. Even if you don't monetize your site at all, it is a great way to stay relevant. No one wants a site that gets no readers. Boring.



To practice what we preach, send us a comment on how we can improve this site as well! We want your thoughts...

Amplify’d from www.problogger.net
Reader-Survey
Determine What You Want to Know First
Ask Specific Questions
Set ‘Rules’
Set Good Expectations
Be Willing to Hear Critiques

If you’d like to see how I do this – I recently gave readers opportunities to comment on my main two personal blogs at How Can I Make ProBlogger More Useful to You? and How Can We Improve Digital Photography School.

For another example of how do this check out this recent post over at Copyblogger in which Brian asks readers to tell him what Copyblogger means to them. It’s a great question because not only does he learn a lot but readers are responding in ways that cement their readership as they’re telling each other what they like about the blog.

Read more at www.problogger.net
 

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