Showing posts with label Entrepreneur. Show all posts
Showing posts with label Entrepreneur. Show all posts

Saturday, October 2, 2010

15 guidelines for trend watching...

clipped from trendwatching.com
Let's face it, the only thing that separates you—passionate CEO, marketer, entrepreneur—from being in the know, is the time that must be devoted to tracking and applying trend content.
And yet, when we ask professionals if and how they spot and apply trends, we're told they're still having a hard time getting a handle on the basics.
So here are 15 trend watching tips, some practical, some more contextual, for you to run with today:
  1. Know why you're tracking trends
  1. Don’t get your trends mixed up
  1. Know a fad when you see (or smell) one
  1. Be (very) curious
  1. Don’t apply all trends to all people
  1. Have a Point of View
  1. Benefit from an unprecedented abundance of resources
  1. Name your trends
  1. Build your Trend Framework
  1. Start a Trend Group (even if it’s just you)
  1. Secure senior backing or be doomed
  1. Don't worry about timing or life cycles or regional suitability or...
  1. Apply, apply, apply
  1. Have some fun
  1. Let others do some of the work for you in 2011
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Friday, July 23, 2010

What would you do with more money?

According to Guy Kawasaki, you would do poorer business. That is right: more money makes for less quality. He gives 6 logical reasons why...read on and share your thirsty fish thoughts in return.
clipped from www.openforum.com
Many entrepreneurs believe that the lack of capital is their primary problem. If only they had a fat bank balance, they could kick butt. As a venture capitalist, I’ve seen what happens when companies raise substantial capital. It’s not pretty—in fact, my theory is that too much money is worse than too little. Here’s why.
Expenses expand to the level of funding
Money creates a false sense of security
Money makes companies hire “proven” people
Money makes companies buy people with salaries
Money causes dependence on experts and vendors
Money makes entrepreneurship look like a serial process
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