Classic Marketing Techniques to Increase Conversions

Sometimes the best things are the oldest and simplest things. Read some of the old-fashioned sales ideas below. They have worked for generations and they will work for you to help you increase conversions on your website or with your product/service.

clipped from www.wilsonweb.com But when it comes to your sales pages and most landing pages, some good, old-fashioned sales techniques still apply. Here are some of the classics: Urgency. Give people a legitimate reason to buy immediately. Offer ends soon etc. Scarcity. Let people know that supplies are limited (if they are). New. People always pay a little extra attention to something that's new. Free. An old one, but a good one. Is there something free that you can include with the purchase? Save. People love to save money. Risk-free. People hate to take risks, particularly when buying from an online company they don't know very well. Take a look at your current sales pages, whether you are making a direct sale, generating a lead, asking for a registration or selling a subscription. Try adding one technique at a time. Try bundling two or three. Then track the results until you have maximized your conversion rates for the page.

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