25 Cent Solution to Greater Creativity

How much does a plain light bulb cost? While the price might vary, it isn't much. Twenty-five cents or thereabouts. Some interesting research suggests that this is a cheap but effective way to increase creativity. Apparently, the mere presence of the iconic creativity symbol is all that is needed...

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As long as I can remember, the image of a light bulb has been a symbol of creative thought. Park a cartoon lightbulb over a cartoon scientist, and just about everyone will know the scientist just had a great insight. In a rather remarkable example of life imitating art, research at Tufts University has found that working next to a lightbulb actually increases creativity.

Priming the subjects with this iconic image actually boosted their problem solving skills

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