There are a few people that are simply must-reads. John Jantsch is one of them. It has been a while since his book the Duct Tape Marketing came out and this one is worth the wait. Pick up a copy and pump up your referrals today...
Download a free chapter – Chapter 1 The Realities of Referral Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch’s strategies include:
Talk with your customers, not at them The sales team is the most important part of your marketing team. Educate your customers The secret to generating referrals lies in understanding the “Customer Referral Cycle”—the way customers refer others to your company who, in turn, generate even more referrals |
clipped from referralenginebook.com
No comments:
Post a Comment