Wednesday, January 20, 2010

Does your company have a blog?

If so, do they focus on corporate mission or customer trends and hot topics. According to this article, it should be the later. Share your companies blog link by leaving a comment or tweeting us @thirstyfishinfo

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clipped from smartblogs.com
When you’re trying to create great content for your company blog, it’s only too easy to focus on your corporate message first. But the ideas that serve your company aren’t always going to make great, shareable content that gets your fans talking.

Thing about your user for a second. What do they care about? Chances are it’s not your company. But they probably care about something related to your company. You can use that interest to create engaging content that your readers will care about, will come back for and will tell their friends about — falling deeper in love with your brand at every step. Falls suggested companies need to find ways to:

  • Be useful.
  • Be controversial.
  • Be insightful.
  • Be entertaining.
  • How are you finding ways to meet your users content needs?

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