How Starbucks Does Social Media...

Who says social media can't be monetized and help you build a brand? If they do say this, they haven't checked out Starbucks recently...

clipped from thenextweb.com Starbucks has over 705,000 followers on twitter and over 5,428,000 fans on Facebook. You could say that they’re doing something right on the Web. What is it about Starbucks’s social media strategy that makes it so successful? 1) Starbucks on twitter - Starbucks engages with customers on twitter, answerING questions, retweets, what people are saying about the brand and creates an open communication channel to speak with the public. 2) Starbucks on Facebook – Starbucks uploads content to their Facebook page such as: Videos, blog posts, photos. The company also invites people to events. Fans have a place to open discussions and comment as many of them do. 4) My Starbucks Idea – Starbucks’ own version of a social network where customers are asked to share their ideas on anything related to Starbucks. 5) Starbucks Blog entitled “Ideas in Action” - This blog is written by various Starbucks employees and talks about what Starbucks is doing

Starbucks VIA™Ready Brew Italian Roast Coffee by Starbucks CoffeeStarbucks VIA™ Ready Brew Colombia Coffee by Starbucks CoffeeStarbucks VIA™ Ready Brew Colombia Coffee by Starbucks CoffeeThe Starbucks Experience: 5 Principles for Turning Ordinary Into ExtraordinaryStarbucks French Roast Coffee, Ground, 12-Ounce Bags (Pack of 3)