Have you Ego Surfed? This is essential to branding...

Have you ever ego surfed? You know, where you type in your own name into google and see what comes up? Hopefully, it was something appropriate. In the rise of the social media world, transparency is more and more the reality for you and your business. What people say about you has become real time and really important? It is literally changing marketing strategy on a global scale. Read and listen to this lesson from Hub Spot on how to use free tools to build your brand (you) by monitoring what is being said about you.

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clipped from blog.hubspot.com Do you find yourself overwhelmed by the enormous volume of information on the Web and the daunting task of organizing it all? If you answered "yes," don't worry! There are a slew of free tools to help monitor your brand on the Web, and learning how to use them will save you time and alleviate stress. Check out this video for a comprehensive introduction to some of the most widely used and effective brand-monitoring tools, and start monitoring your brand today! 1.  The speed by which online comments travel multiplies their impact. 2.  The collection of individual comments gives you a more objective overview of prospects' and customers' perception of your products, and may help you improve them. 3.  These tools also help you stay up-to-date with new trends that you can integrate into your product design or marketing strategies for your existing products. new challenges such as staying focused in the midst of information overflow.