Here is a great article on how your brain uses shortcuts to manage the overwhelming number of tasks and details of life. There are 50 different "Brain Biases" listed here...you will have to click the link to read them all. I clipped the first few and got enough to chew on for some time. How do you conform, unwittingly, to the "group think bias" or the "loss bias", etc.? Share with us on twitter @thirstyfishinfo or leave a comment.
There's only so much information that can be analyzed by our brains before a cognitive load maximum is reached, and in the lead-up to that load, our critical-thinking faculties get sloppier. That's when mental short-cuts, like the brain biases, are useful. The tendency to do (or believe) things because many other folks do. The tendency to seek evidence that agrees with our position and dismiss evidence that does not. The tendency to take credit for desirable outcomes and blame others for undesirable ones. The tendency to underestimate the time is takes to complete a task. The Just-World Bias The tendency for people to believe the world is "just" and therefore people "get what they deserve." The Loss-Aversion Bias The tendency to find losses twice as painful as we find gains pleasurable. The Beautiful-People Bias The tendency for beautiful people to receive more rewards than less attractive people. |
clipped from www.brainbiases.com
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