Have you flipped? Well, it is time...

clipped from blog.hubspot.com The days of controlling your marketing message and interrupting your prospects to tell it are over. Today, your message is what your customers and prospects say it is. And the marketers who win are those who listen to and empower their customer base to evangelize their brand. That's exactly what Joseph Jaffe talks about in his new book, Flip the Funnel. I had a chance to sit down with him at the MarketingSherpa Email Summit last month and talk about the ideas in his book. Below is the full interview, along with a few highlights. Customer retention is the new acquisition. Empower your customers to become evangelists. Flip the funnel. Embrace new media in order to communicate with customers.