Learn how Super Bowl Ads Fumbled...

Drew Whitman is often called the Ad Surgeon for his knowledge about what words sell and what does not. Here, he talks about how the Super Bowl Ads fumbled in a big way. Personally, I only watched the game for the ads. I only like a couple of them. What about you? Do you agree with Drew's thoughts?

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clipped from thirstyfishinfo.amplify.com While this year’s Super Bowl advertisers demonstrated a knack for humor and entertainment, they also set a money-wasting example for struggling small business owners trying to make their own cash registers ring, a study found. California-based advertising consultant Drew Eric Whitman—author of CA$HVERTISING (Career Press)—said nearly all of this year’s Super Bowl commercials ignored all three of the foundational principles of creating effective advertising: 1) highlighting the product’s benefits, 2) distinguishing it from the competition, and 3) driving people to act. small businesses owners often take their cues from what the ‘big boys’ are doing. It’s a disastrous recipe to follow. Whitman explained that the classic advertising-success formula, “AIDA”—get Attention… stimulate Interest… build Desire… and ask for Action was largely ignored by Super Bowl advertisers with the recession mercilessly battering businesses in most every industry, ads need to focus on sales, not entertainment.